According to the company, Red Bull cans are the world’s most recycled drink packaging
Red Bull believes that part of its success lies in its efficient and highly modern production system. Taking an old can and using it again takes 95 percent less energy compared to using new aluminium and significantly reduces Red Bull's carbon footprint.
Using aluminium was a conscious decision from Red Bull for various reasons. Aluminium cans are oxygen-proof and neutral in taste, so the drinks retain their flavour for a long time. As aluminium cans are 100 percent recyclable, they can be melted down and reused an infinite number of times, saving a huge amount of cost and energy.
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Production of Red Bull takes place in Austria, with creation of the drink and can manufacturing all taking place at the same location. Red Bull says that: “Approximately two billion cans annually need no further transport or handling until they’re ready to leave the facilities for their final destination. This saves the equivalent emissions of more than 10,000 truck journeys of 700 kilometres each or more than 7 million kilometres per year.” Thanks to wall-to-wall production, Red Bull saves 5,313 tonnes of CO2 emissions each year.
Red Bull cans are distributed from Austria and Switzerland to more than 160 countries worldwide and due to the packaging's form and low weight, it saves about 40 percent in trucks loads compared to glass bottles and about 30 percent compared to PET bottles. Having a manufacturing base in Europe enables Red Bull to use high quality ingredients such as...Read the rest of the article at:
